Kaichu Wu

My position on nuclear power started to change when I realised that my fears were mainly based on one misleading image. Then, I began to wonder if – since every individual has a certain right to decide our future in a democratic society – misleading information might be more dangerous than nuclear radiation. Sustained by the development of Internet, misleading information can go viral, spread rapidly, and then lead to the confirmation all kinds of biases.

In this research I attempt to understand how an information designer like me could help reduce the negative impact of misleading information. By comparing two daily types of consumption, food and information, I found that there is a significant difference. When we choose what to eat, we check nutrition facts, perhaps the origin of the product and its expiration date. However, in the case of information, we just start to start to consume simply because we like the packaging, regardless of its value in terms of ‘nutrition’.

Page Facts is a browsing tool that reveals the nutrition facts of web pages which offers Internet users more clues about what they are about to consume.

On the project:

Graduation project, 2014